ABOUT US

Cocktail bitters, syrups + mixers made by hand with love in New Orleans. Our ingredients are locally sourced and traceable to the farm level, or third party certified organic. The entire line is non-GMO, high fructose corn syrup free, soy free, gluten free and vegetarian, too. Our bitters are even no sugar added.

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CEO: CHRISTA COTTON

A native of Leesburg, Georgia, Christa worked in the family business during college, ultimately helping establish 13th Colony Distilleries — Georgia’s first distillery. 

After graduating from the Harbert College of Business at Auburn University in 2010, she moved to New Orleans, finding work at a local ad agency specializing in hospitality, tourism and entertainment. After years working alongside chefs, restaurants, hotels and events, she founded the New Orleans Beverage Group in 2017; acquiring the El Guapo™ trademark and re-joining the craft spirits industry she’s passionate about. 

As CEO, Christa is responsible for all things bitters. She leads overall strategy and recipe development while keeping projects and initiatives on time and under budget. She’s a sommelier and makes a killer cocktail, but spends most days negotiating contracts and managing the business. She’s known for fostering strong relationships, forging partnerships with Neiman Marcus, Whole Foods and Costco, among others.

Christa is the 2020 recipient of the Les Dames d’Escoffier Legacy Award for Fine Spirits, sponsored by the Julia Child Foundation and Jose Cuervo. She is a 2020 Tory Burch Foundation Fellow and a 2019 graduate of the Goldman Sachs 10,000 Small Businesses program. She serves as a liquor judge and committee co-chair for the Good Food Awards, a prestigious food and beverage competition managed by the Good Food Foundation, of which she is an active member and the all-time winningest crafter in the Elixirs category.

She’s a member of the James Beard Foundation and a volunteer/occasional dog foster parent for the LASPCA and Animal Rescue New Orleans. Christa volunteers her time to mentor women looking to break into the consumer packaged goods industry and to moderate the Women In Hospitality United Facebook group dedicated to building connections and empowering women in the industry, as facilitated by the non-profit with which she’s also involved.

She’s a passionate advocate for New Orleans culture, history and architecture. In her spare time, Christa enjoys traveling, cooking and exploring New Orleans with her daughter, Flora, as well as studying for her next Sommelier exam and loving on her Bernese Mountain Dog, Archie Manning.

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PRODUCTS WE LOVE

We meticulously test recipes to ensure our lineup of bitters, syrups and mixers is the best we are capable of producing.

You can trust we've sourced the highest possible quality ingredients from farmers in our community as well as spice growers and artisans around the world.

We admire artisan craftsmanship, respect quality, appreciate uniqueness, and find great joy in the process of bringing our products to customers both near and far. We promise - we're down here in New Orleans living our best lives.

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